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Cincy Reigns and Rhinegeist Announce a Multifaceted Partnership

Co-branded beer, Cincy Light, to support NIL opportunities for student-athletes

CINCINNATI, Ohio (May 16, 2023)

Cincy Reigns, a Name, Image, and Likeness (“NIL”) fundraising collective that helps Bearcats’ student-athletes in all sports monetize their personal brands while supporting the Greater Cincinnati philanthropic community, announces a ground-breaking collaboration with Rhinegeist Brewery (RGB) to produce a unique co-branded beer.

The beer, Cincy Light, will be an easy-drinking light lager capturing the spirit of the Queen City. Cincy Light is a crisp and refreshing brew designed by the talented brewing team at Rhinegeist for tailgating, taking in a game, or unwinding with friends after a day of exploring the City of Seven Hills.

"As a long-standing partner of UC Athletics, we look forward to furthering our commitment to the city and the department"
Adam Bankovich
Adam BankovichCEO, Rhinegeist Brewery

Rhinegeist remains dedicated to building lasting communities in Cincinnati with beer as a way to bring people together in support of their passions, and this joint effort with Cincy Reigns provides a unique avenue to merge Rhinegeist’s community focus with Cincy Reigns support for Cincinnati athletics. A portion of all retail sales from the collaboration will support NIL efforts for University of Cincinnati student-athletes. Fans of craft beer and supporters of UC athletics will be able to show support for the Queen City with a crisp, refreshing lager ideal for Cincy sporting events. Cincy Light will be available throughout Cincinnati where Rhinegeist is sold.

Cincy Reigns connects charitable organizations with community-oriented Cincinnati student-athletes eager to leverage their Name, Image, and Likeness for positive impact. The alliance with RGB demonstrates both entities’ dedication to community outreach and investment in Cincinnati’s student-athletes’ futures. In addition to the co-branded beer, the partnership will feature exclusive fundraising events at Rhinegeist in support of Cincy Reigns and other community initiatives with other fans of Bearcats and beer. 

“We are thrilled to partner with Rhinegeist, a company that shares our passion for championing the Cincinnati community and bringing people together around a cause,” said Brian Fox, Chair of the Cincy Reigns Board of Directors. “This one-of-a-kind collaboration will not only produce a delightful beer for fans to appreciate but also significantly impact the lives of the student-athletes we serve and the local charities we endorse.” 

"Just as Bearcat student-athletes proudly represent the city on their uniforms, Rhinegeist does the same through its product with 'Cincy Made' featured on its cans"
Brian Fox
Brian FoxFounder, Cincy Reigns

For Fox and Cincy Reigns, this is a game-changing partnership that can elevate the Bearcats to the next level as they transition into the Big 12 this summer and aim to compete for championships as a newly minted “Power 5” program.

“Just as Bearcat student-athletes proudly represent the city on their uniforms, Rhinegeist does the same through its product with ‘Cincy Made’ featured on its cans,” Fox added. “This partnership is a testament to our shared commitment to the Cincinnati community and our desire to celebrate its spirit and support Cincinnati’s Power 5 program.” Adam Bankovich, Interim CEO of Rhinegeist Brewery, and a University of Cincinnati alum, shared his excitement about the partnership. “We are honored to join forces with Cincy Reigns Collective, an organization that shares our dedication to community engagement and support for Cincinnati,” Bankovich said. “Cincy Light offers not only a unique beer experience for fans, but also creates a positive impact on our community. As a long-standing partner of UC Athletics, we look forward to furthering our commitment to the city and the department. As a bonus, we have several UC graduates on our in-house design team, and they had an absolute blast working on this project!”

In 2013, Rhinegeist forged its first major partnership with UC Athletics through Bearcats Sport Properties and has continued to invest in the Bearcats ever since.

For additional details about the collaboration between Cincy Reigns and Rhinegeist, the co-branded beer, exclusive events, and availability, please visit CincyReigns.org.

Raise a toast to triumph! 🍻#CincyLight, a light lager made in partnership between Cincy Reigns and @rhinegeist, is coming this fall. Proceeds support student-athletes!

Learn more at https://t.co/PPnPxoPVWE.

📰 – https://t.co/hPdz9ldsTf pic.twitter.com/CjojfscWsa

— Cincy Reigns (@CincyReigns) May 16, 2023

About rhinegeist

Rhinegeist Brewery was founded in 2013 and is celebrating ten years of brewing in 2023! Its name translates to “Ghost of the Rhine,” and refers to their location in the historic Over-the-Rhine Brewery District in Cincinnati, Ohio. Rhinegeist finished 2022 as the 23rd largest craft brewery by volume in the U.S., according to the Brewers Association. The Rhinegeist team believes in the power of craft to bring people together and build a lasting community, and their Beer for Humans charitable outreach program partners with over 300 nonprofits each year with focuses ranging from entrepreneurship training, eliminating food insecurity, environmental initiatives, sustainability, and more! Follow Rhinegeist on social media @Rhinegeist or visit them at Rhinegeist.com.

About Cincy Reigns

Cincy Reigns is a third-party entity (operating both a nonprofit corporation and limited liability company) that will work closely with UC compliance, licensing, legal and UC’s sports marketing professionals to protect UC student-athletes and ensure compliance with all NCAA and UC NIL policies and guidelines.

Cincy Reigns wants UC’s student athletes to thrive on and off the field, during their time as students, and well after graduation. Accordingly, Cincy Reigns will offer character and life education opportunities for student-athletes, so they learn how to successfully compete at more than just the sport they love.

The Collective strives to create NIL opportunities for over 500 student-athletes across 18 varsity teams and collaborate with organizations like Rhingeist to advance its mission.

For more information on Cincy Reigns, visit CincyReigns.org.

Fans interested in contributing to Cincy Reigns can do so at this link: CincyReigns.org/donate